Helen Tobin
About Helen Tobin
Helen Tobin serves as the Head of Communications at Substack, a position she has held since 2022. With a background in communications and public relations, she has previously worked at notable organizations such as The Atlantic, PEOPLE Magazine, and Penguin Random House.
Current Role at Substack
Helen Tobin serves as the Head of Communications at Substack, a position she has held since 2022. In this role, she is responsible for overseeing the company's communication strategies and initiatives. Her work involves managing internal and external communications, enhancing the brand's visibility, and engaging with various stakeholders. Tobin's experience in communications positions her to effectively promote Substack's mission and values within the digital publishing landscape.
Previous Experience at The Atlantic
Before joining Substack, Helen Tobin worked at The Atlantic as the Director of Communications from 2020 to 2021. During her tenure, she managed communication strategies that supported the publication's goals. Prior to this role, she served as the Senior Manager of Communications at The Atlantic from 2018 to 2020, where she contributed to various communication initiatives. Her experience at The Atlantic equipped her with skills in media relations and strategic messaging.
Career at PEOPLE Magazine
Helen Tobin was employed at PEOPLE Magazine | PEOPLE.com as the Manager of Brand Communications from 2017 to 2018. In this capacity, she focused on developing and executing communication strategies that aligned with the brand's objectives. Her role involved collaborating with various teams to enhance the magazine's public image and engage its audience effectively.
Education and Expertise
Helen Tobin earned her MBA with specializations in Finance from NYU Stern School of Business, where she studied from 2019 to 2021. Prior to this, she obtained a Bachelor of Arts in Public Relations, graduating Cum Laude from the University of Southern California in 2013. Her educational background in strategy, marketing, and public relations has provided her with a solid foundation for her career in communications.
Experience in Publishing
Helen Tobin has significant experience in the publishing industry, having worked at Penguin Random House. She served as a Publicist for Alfred A. Knopf from 2014 to 2016 and later as a Senior Publicist from 2016 to 2017. Additionally, she began her career as a Publicity Assistant at Little, Brown and Company from 2013 to 2014. These roles contributed to her expertise in media relations and publicity within the literary field.