Lindsey Varlack
About Lindsey Varlack
Lindsey Varlack is a B2B Content Specialist with a background in Public Relations and Advertising. She has experience in content marketing, brand management, and social media strategies, currently working at The Suddath Companies since 2022.
Work at Suddath
Lindsey Varlack has been employed at The Suddath Companies as a B2B Content Specialist since 2022. In this role, she develops and manages content marketing strategies that encompass various formats, including case studies, blogs, podcasts, videos, and e-books. She plays a key role in updating brand frameworks and message maps for different brands within the company. Additionally, she manages and executes social media strategies across a portfolio of brands, enhancing their online presence and engagement.
Education and Expertise
Lindsey Varlack studied at Florida State College at Jacksonville, where she earned an Associate of Arts (A.A.) degree in Public Relations, Advertising, and Applied Communication from 2010 to 2012. She furthered her education at the University of Florida, obtaining a Bachelor's degree in Public Relations/Image Management from 2018 to 2020. This educational background provides her with a solid foundation in communication strategies and brand management.
Professional Background
Before joining The Suddath Companies, Lindsey Varlack gained significant experience in the banking sector. She worked at Wells Fargo in various roles, starting as a Teller from 2012 to 2013, followed by positions as a Personal Banker from 2015 to 2017 and later as a Personal Banker II from 2017 to 2022. In these roles, she developed skills in customer service and financial communication, which contribute to her current expertise in content creation and strategy.
Content Creation Responsibilities
In her current position, Lindsey Varlack is responsible for writing and pitching thought leadership pieces, press releases, and industry-specific articles. She also writes communications for internal announcements, industry-specific celebrations, and new hires. Her ability to create targeted content helps to enhance brand visibility and engage various stakeholders effectively.