Esthur Checksfield
About Esthur Checksfield
Esthur Checksfield is a Marketing Planning Manager with a strong background in consumer analytics, particularly in email and mobility. She has extensive experience in managing marketing strategies across various international markets and has worked in both the tourism and retail sectors.
Work at Sugarwish
Esthur Checksfield has been serving as the Marketing Planning Manager at Sugarwish since 2021. In this role, she is responsible for developing and executing marketing strategies that align with the company's goals. Her position involves analyzing market trends and consumer behavior to enhance customer engagement and drive sales. Based in Denver, Colorado, she contributes to the overall marketing efforts of Sugarwish, a company known for its innovative gifting solutions.
Background in Consumer Analytics
Esthur Checksfield has a solid background in consumer analytics, particularly focusing on email and mobility. This expertise has been instrumental in her previous roles, where she applied data-driven insights to optimize marketing campaigns. Her experience spans various sectors, allowing her to understand consumer behavior across different platforms and markets.
Previous Experience in International Sales and Marketing
Prior to her current role, Esthur Checksfield worked at Vail Resorts from 2013 to 2015, where she was involved in International Sales and Marketing. She then transitioned to Caleres, Inc. as a Specialist in Consumer Analytics for a year. From 2017 to 2019, she held the position of Senior International Sales, Marketing & Communications Manager at Visit Park City, focusing on markets in Australia, New Zealand, Europe, the U.K., and Asia. Her roles have consistently involved managing marketing strategies for diverse international markets.
Education and Expertise
Esthur Checksfield earned her Bachelor's Degree in International Business/Management from the University of Missouri-Saint Louis, completing her studies from 2005 to 2007. This educational background has provided her with a strong foundation in business principles and international market dynamics, which she has applied throughout her career in marketing and sales.