Amy Van Zutphen
About Amy Van Zutphen
Amy Van Zutphen is a Data Analyst specializing in e-commerce and artificial intelligence. With extensive experience in data analysis and marketing across various companies, she currently works at Suitsupply and has a strong focus on customer insights and e-commerce analytics.
Current Role at Suitsupply
Amy Van Zutphen currently serves as a Data Analyst for e-commerce at Suitsupply, a position she has held since 2022. In this role, she focuses on leveraging data to enhance e-commerce strategies and improve customer experiences. Her work involves analyzing complex datasets to derive actionable insights that support business objectives.
Previous Experience in E-commerce and Data Analysis
Prior to her current role, Amy worked in various positions related to data analysis and e-commerce. She was a Database Marketeer and E-commerce Analyst at HEMA from 2012 to 2016, where she gained significant experience in the Amsterdam area. Additionally, she held the position of CRM Campaign Manager at Symphony RetailAI for Albert Heijn in 2016, and worked as a Product Manager for SchoolBANK.nl at Sanoma Media Netherlands B.V. from 2010 to 2011.
Educational Background
Amy Van Zutphen has a solid educational foundation in communication and media studies. She studied at the University of Amsterdam, where she earned a Master of Science in Media, Journalism, and Public Opinion from 2008 to 2010, following a Bachelor of Science in Communication Science from 2004 to 2008. Earlier, she attended Gymnasium Felisenum from 1997 to 2004 and Montessori Beverwijk from 1989 to 1997.
Expertise in Data Analysis Tools
Amy possesses expertise in a variety of analytical tools essential for data analysis and visualization. She is proficient in Teradata SQL, Yellowbrick, and Aginity Workbench, as well as advanced skills in Power BI and DAX. Additionally, she has experience with Salesforce Marketing Cloud and Selligent for marketing automation, enabling her to effectively translate complex business questions into actionable insights.
Focus on Customer Insights and E-commerce Analytics
Amy has a strong focus on customer insights and e-commerce analytics. She specializes in understanding customer buying behavior and its implications for database marketing. Her experience includes leveraging loyalty and transactional data to develop retail marketing strategies, which enhances her ability to provide valuable insights for e-commerce initiatives.