Hind Abboud
About Hind Abboud
Hind Abboud is a Business Analyst at Suitsupply in Amsterdam, Netherlands, where she has worked since 2022. She has a background in data analysis and digital marketing, with previous roles at PhiAcademy GmbH and waterdrop®, and holds a Master's degree in Digital Marketing and Ecommerce.
Work at Suitsupply
Hind Abboud has been employed at Suitsupply as a Business Analyst since 2022. In this role, she focuses on enhancing the Customer Service department's experience by utilizing Salesforce Service Cloud. She manages and maintains the Jira board and Confluence documentation to ensure team alignment and effective project tracking. Abboud also leads refinement sessions with the development team and conducts retrospectives for each sprint to evaluate team processes. Her responsibilities extend to project management due to the absence of a dedicated Project Manager in the team.
Previous Experience
Prior to her role at Suitsupply, Hind Abboud worked at PhiAcademy GmbH as a Data Analyst from 2021 to 2022 in Vienna, Austria. She also served as a Social Media Influencer Manager at waterdrop® from 2020 to 2021. Earlier in her career, she was a Community Manager at Diwanee from 2015 to 2016 in Lebanon and a Television Presenter at LBCI from 2017 to 2018. Additionally, she held the position of Senior Manager Ecommerce at HiCart.com from 2016 to 2019.
Education and Expertise
Hind Abboud holds a Master's degree in Digital Marketing and Ecommerce from GBSB Global Business School, which she completed in 2020. She also earned two Bachelor's degrees from Holy Spirit University of Kaslik - USEK: one in Language Interpretation and Translation from 2013 to 2016 and another in Communication, Journalism, and Related Programs from 2012 to 2014. Her educational background supports her expertise in business analysis, digital marketing, and customer relationship management.
Technical Skills
In her current position, Hind Abboud utilizes various technical tools to enhance customer experience and streamline processes. She employs Salesforce Marketing Cloud and Customer.io to develop marketing communication campaigns and manage customer journeys. Additionally, she focuses on CRM projects that create seamless interactions between store customers and style advisors, utilizing tools such as the booking tool and WaitWhile application. Her role requires translating business needs into technical requirements and refining them into user stories within an Agile/Scrum framework.