Lauren Thomas
About Lauren Thomas
Lauren Thomas is a copywriter based in Amsterdam, Netherlands, currently working at Suitsupply since 2017. She has a background in applied linguistics and has held various copywriting roles, including positions at Killer Ink and Shop Direct.
Work at Suitsupply
Lauren Thomas has been employed at Suitsupply as a Copywriter since 2017. Based in Amsterdam, Noord-Holland, Netherlands, she focuses on creating conversion-driven copy for email marketing and social media for both Suitsupply and its sister brand, Suistudio. In her role, she is responsible for crafting UX copy that guides customers through various flows, enhancing the overall customer experience. Additionally, she handles worldwide press releases for both brands, ensuring effective communication and brand messaging.
Previous Experience in Copywriting
Before joining Suitsupply, Lauren Thomas held several positions in the copywriting field. She worked at Shop Direct as a Senior Fashion Copywriter for Very Exclusive from 2015 to 2016 and as a Fashion Copywriter for Very.co.uk from 2014 to 2015, both roles based in Bidston, Wirral, United Kingdom. Prior to that, she served as the French Website Manager at Killer Ink from 2011 to 2014 in Liverpool, United Kingdom. These roles contributed to her extensive experience in fashion copywriting and digital marketing.
Education and Expertise
Lauren Thomas studied at Liverpool John Moores University, where she earned a Bachelor of Arts degree in Applied Linguistics. Her educational background provides a strong foundation for her work in copywriting, particularly in understanding language use and communication strategies. Additionally, she is fluent in French and Spanish and is currently learning Dutch, which enhances her ability to engage with diverse audiences.
Skills in Storytelling and UX Copy
In her current role at Suitsupply, Lauren Thomas engages in storytelling as a key component of her copywriting. This approach helps to create a compelling narrative that resonates with customers. She also specializes in crafting UX copy, which is designed to guide customers through various processes on the website, improving user experience and conversion rates. Her skills in these areas are essential for effective digital marketing.