Wietse Smits
About Wietse Smits
Wietse Smits is a Product Owner E-commerce at Suitsupply, where he integrates product data and styling to enhance customer experiences. He has a diverse background in e-commerce and business analysis, having previously worked at Emakina.NL and several other companies in the Netherlands.
Current Role at Suitsupply
Wietse Smits serves as the Product Owner E-commerce at Suitsupply, a position he has held since 2023. In this role, he combines product data and styling to assist customers and advisors in-store. His focus is on enhancing the fashion retail experience by integrating creativity and technology to meet customer needs. He drives look recommendations to improve customer styling and conversion rates, both online and in physical stores globally.
Previous Experience in E-commerce
Before joining Suitsupply, Wietse Smits worked at Emakina.NL as a Product Owner E-commerce for 11 months in 2022. His responsibilities included overseeing e-commerce strategies and implementations. Additionally, he served as a Senior Business Analyst at Emakina.NL in 2021 for 8 months, where he contributed to various projects aimed at improving online customer engagement.
Background in Technology and Management
Wietse Smits has a diverse background in technology and management. He worked as an Application Developer at LinkiT from 2005 to 2006 and held various roles at SintecMedia from 2010 to 2015, including Operations Manager. His experience also includes positions as a Business Analyst and Team Lead Development at Pilat Media from 2006 to 2010, and as a Digital Strategist at Lab Digital B.V. from 2020 to 2021.
Education and Academic Qualifications
Wietse Smits studied Media & Informatiemanagement at Hogeschool van Amsterdam and also attended De Haagse Hogeschool / The Hague University of Applied Sciences, where he studied Bedrijfskundige Informatica. He completed his secondary education at Groene Hart Lyceum, achieving VWO. His educational background supports his expertise in human and data-driven customer engagement.
Expertise in Customer Engagement
Wietse Smits possesses expertise in human and data-driven customer engagement, focusing on sales and service objectives. He is known for his ability to gather people, information, and technology to design experiences that meet customer needs. His work at Suitsupply reflects his commitment to enhancing customer interactions through innovative solutions.