Francesca Ferrara
About Francesca Ferrara
Francesca Ferrara is a Marketing Manager with extensive experience in the fashion and culinary industries. She has served as Marketing Director at Ditalia Fine Italian Imports since 2017 and has held various marketing and sales roles across several companies.
Current Role at Summersalt
Francesca Ferrara serves as the Marketing Manager at Summersalt, a position she has held since 2019. In this role, she focuses on developing and implementing marketing strategies that align with the company's goals. Her expertise in direct-to-consumer sales strategies is particularly beneficial in the fashion sector. She operates from St. Louis, Missouri, where she contributes to the brand's growth and visibility in a competitive market.
Experience at Ditalia Fine Italian Imports
Francesca Ferrara has been the Marketing Director at Ditalia Fine Italian Imports since 2017. In this capacity, she has utilized her strong background in Italian language and culture to enhance marketing efforts for Italian culinary products. Her role involves crafting marketing campaigns that resonate with consumers and promote the unique offerings of the company within the Greater St. Louis Area.
Previous Work Experience
Francesca Ferrara has held various positions that have contributed to her marketing expertise. She worked as a Campus Brand Ambassador and Social Media Intern at DoorDash from 2015 to 2016, and as a Sales Intern at Trunk Club in 2016. Additionally, she served as the Special Events and Alumni Coordinator for Phi Sigma Sigma, Inc. from 2013 to 2014. Her experience also includes a role as an Account Executive at Yelp in 2017 and as a Client Success Manager at PowerPost from 2017 to 2019.
Educational Background
Francesca Ferrara earned her Bachelor's Degree in Marketing from the Quinlan School of Business at Loyola University Chicago, studying from 2013 to 2017. She also studied Italian Language and Literature at The John Felice Rome Center in Rome, Italy, for 11 months in 2015. This educational background supports her marketing roles, particularly in sectors related to Italian culture and cuisine.
Specialization in Marketing Strategies
Francesca Ferrara specializes in direct-to-consumer sales strategies within the fashion and food and beverage industries. Her ability to develop targeted marketing strategies has been instrumental in her roles at both Summersalt and Ditalia Fine Italian Imports. She leverages her knowledge of consumer behavior to create effective marketing campaigns that drive engagement and sales.