Sarah Riley
About Sarah Riley
Sarah Riley is a Senior Product Development Manager at SUMMERSALT, where she has worked since 2020. With a background in product development and brand management, she has held various roles in the fashion and accessories industry, including positions at Aquarius Ltd and Randa Accessories.
Current Role at Summersalt
Sarah Riley serves as the Senior Product Development Manager at Summersalt, a position she has held since 2020. In this role, she focuses on managing product development processes and enhancing the company's offerings. Her responsibilities include overseeing the design and implementation of new products, ensuring alignment with market trends and consumer needs. She is also involved in the development of a new e-commerce component for the company’s website, which includes establishing internal processes for a successful launch.
Previous Experience at Aquarius Ltd
Prior to her current role, Sarah Riley worked at Aquarius Ltd as the Director of Development for Belts and Small Leather Goods from 2014 to 2016. Based in Saint Louis, Missouri, she managed the development of various product lines, contributing to the company's growth in this segment. Her role involved overseeing design processes and collaborating with teams to ensure product quality and market relevance.
Background in Merchandising and Brand Management
Sarah's career includes significant experience in merchandising and brand management. She served as an Assistant Merchandiser for Randa Accessories from 2010 to 2011, focusing on Levis Belts and Leather Goods in Chicago, IL. Additionally, she worked as a Brand Manager and Account Executive at Paramount Apparel International from 2008 to 2010. These roles provided her with a solid foundation in product development and market strategy.
Education and Expertise in Fashion Design
Sarah Riley earned a Bachelor of Fine Arts (BFA) in Fashion Design from Dominican University, where she studied from 2003 to 2007. This educational background equipped her with the skills necessary for a successful career in product development and design. Her expertise in fashion design informs her approach to product management and brand strategy.
Social Media Strategy and Growth
In addition to her product development roles, Sarah has demonstrated her ability in social media strategy. She developed and implemented a brand strategy for Bowood Farms + Cafe Osage, significantly increasing their online presence. Under her guidance, the Instagram accounts grew by an average of 276%, while Facebook saw an average growth of 78%, all achieved organically without paid promotions.