Sarah Staley
About Sarah Staley
Sarah Staley is a Senior Copywriter at Summersalt, where she leads creative direction and develops voice guidelines for various media. She has extensive experience in copywriting, having worked for notable companies such as New Balance and Dillard's over the past decade.
Current Role at Summersalt
Sarah Staley serves as a Senior Copywriter at Summersalt, a position she has held since 2021. In this role, she is responsible for naming new products and colors, ensuring that each aligns with the brand's identity. Additionally, she leads the creative direction for the company's print catalog, maintaining brand consistency across all print materials. Staley also develops voice and tone guidelines for Summersalt's organic and paid social media channels, contributing to the overall marketing strategy.
Previous Experience at New Balance
Staley has extensive experience with New Balance, where she worked in various capacities from 2013 to 2021. Initially, she served as a Copywriter from 2013 to 2017, focusing on product naming and brand messaging. She then advanced to Senior Copywriter for a year in 2017, followed by a role as Associate Copy Manager from 2018 to 2021. Her tenure at New Balance allowed her to hone her skills in copywriting and brand development.
Background in eCommerce and Editorial
Before her time at New Balance, Staley worked as an eCommerce Web Editorial/Product Copywriter and Blogger at Dillards from 2011 to 2013. She also gained experience as a Copywriter at Neiman Marcus Online from 2009 to 2011. Her early career included internships at The Starr Conspiracy and BenBella Books in 2009, where she developed her editorial skills. These roles provided her with a strong foundation in both eCommerce and editorial content creation.
Education and Academic Background
Sarah Staley studied at the University of North Texas, where she earned a Bachelor of Arts degree in English from 2006 to 2009. Prior to her university education, she attended Argyle High School. Her academic background has equipped her with strong writing and communication skills, essential for her career in copywriting and content development.