Emily Sotupo
About Emily Sotupo
Emily Sotupo is a Digital Marketing Manager at Sunnova Energy with extensive experience in managing multichannel campaigns and optimizing marketing strategies.
Digital Marketing Manager at Sunnova Energy
Emily Sotupo has held the role of Digital Marketing Manager at Sunnova Energy since 2022. In this position, she focuses on leveraging her digital marketing expertise to drive integrated multichannel campaigns. Her responsibilities include managing email, social, and paid channel strategies to boost brand awareness and engagement. Emily ensures that all content and graphics align with the company’s core values and marketing goals.
Professional Experience in Digital Marketing
Emily Sotupo's career in digital marketing spans various reputable organizations. From 2021 to 2022, she served as Digital Marketing Manager at EasyPower LLC, where she honed her skills in campaign optimization and A/B testing. Prior to that, she was Digital Marketing Coordinator at Centerpointe Research Institute in Beaverton, Oregon, from 2019 to 2021. Her early career also includes roles at ECP Commercial and Retirement Benefits Group, where she gained valuable experience in marketing coordination and client services.
Educational Background
Emily Sotupo is currently pursuing her Master of Business Administration (MBA) with a focus on Marketing at The Johns Hopkins University - Carey Business School, expected to graduate in 2024. She holds a Bachelor's degree in Computer Science Graphic Design from Coleman University, which she earned in 2009. Her educational background provides a solid foundation for her expertise in digital marketing and graphic design.
Expertise in Digital Marketing Strategies
Emily's extensive expertise includes executing successful go-to-market launches for new customer programs. She is proficient in managing integrated multichannel campaigns that span email, social media, and paid channels. Emily excels in overseeing content creation and ensuring brand consistency. She is also adept at optimizing campaign strategies through A/B testing, focusing on improving open, click, and conversion rates.
Skills in Personalized Marketing and Analytics
Emily specializes in devising and implementing personalized email nurturing campaigns. She places a strong emphasis on sourcing customer testimonials via video or blog posts to enhance company reputation. Emily enjoys tracking and analyzing key performance indicators (KPIs) and return on investment (ROI), and she collaborates with both internal and external stakeholders to provide insightful reports on marketing performance to executive leadership. Her dedication to setting benchmarks for growth and optimizing digital marketing strategies is evident in her work.