Fred Belga
About Fred Belga
Fred Belga is the Senior Director of Media, Digital, Integrated Marketing & CX at Sunnova Energy, with extensive experience in digital marketing and customer experience roles at various companies.
Current Role at Sunnova Energy
Fred Belga currently holds the position of Senior Director, Media, Digital, Integrated Marketing & CX at Sunnova Energy. Since 2021, he has been leading end-to-end marketing communications for multiple business lines including Consumers, Dealers, New Home Builders, and Commercial Enterprises. In his role, he manages day-to-day web operations and website lead conversion, focusing on analytics and martech roadmap development. Belga has significantly increased annual lead volumes by over 100% and improved cost-per-lead efficiencies by 78%.
Previous Role at Travel + Leisure Co.
From 2019 to 2021, Fred Belga worked at Travel + Leisure Co. as Director, Global Digital Marketing & Media. In this position, he developed and optimized digital marketing strategies on a global scale, contributing to the company's extensive portfolio and success in the digital landscape.
Experience at Darden
Fred Belga served as Director, Digital CRM, Loyalty & Data Insights at Darden from 2018 to 2019. Based in Orlando, Florida, he focused on enhancing customer relationship management, loyalty programs, and deriving actionable insights from data to support the company's operations and marketing efforts.
Background at The Walt Disney Company
In 2017, Fred Belga took on the role of Media Promotions Analytics & Optimization Director at The Walt Disney Company in Orlando, Florida. For a year, he was responsible for optimizing media promotions through data-driven analytics to enhance the company's marketing effectiveness.
Academic Credentials
Fred Belga has an MBA in Strategy & Marketing from Northwestern University - Kellogg School of Management. He also holds a BS in Accounting and is a Certified Public Accountant (CPA) from the University of Illinois Urbana-Champaign. Additionally, he completed an Executive Program in Organizational Leadership at Yale School of Management. These academic credentials have significantly contributed to his expertise in strategic and integrated marketing.