Charles Valis
About Charles Valis
Charles Valis serves as the Manager of Marketing Services at Sunoco, Inc., where he has worked for over 26 years. He has a background in advertising and fine art from Towson University and has successfully led various marketing initiatives and partnerships to enhance brand awareness.
Work at Sunoco
Charles Valis has held the position of Manager - Marketing Services at Sunoco, Inc. since 1998. In this role, he has been responsible for developing and managing comprehensive marketing strategies that align with the company's strategic goals. His work includes initiating and directing marketing research projects to enhance brand strategies and support business objectives. Valis has also overseen the development of advertising and promotions for various Sunoco brand initiatives, including APlus Convenience Stores and the APlus Rewards program.
Education and Expertise
Charles Valis earned a Bachelor of Arts degree in Advertising and Fine Art from Towson University. His educational background provides a strong foundation for his expertise in marketing and advertising. Valis applies his knowledge to develop effective marketing strategies and manage advertising campaigns that drive brand awareness and retail traffic.
Background
Before joining Sunoco, Charles Valis worked at Crown Central Petroleum Corporation as Manager - Advertising from 1983 to 1998. During his 15-year tenure there, he was responsible for the development and implementation of advertising strategies that contributed to the company's brand initiatives. This experience has informed his approach to marketing and advertising in his current role at Sunoco.
Achievements
At Sunoco, Charles Valis has successfully developed and managed partnerships with major brands such as ESPN, SPEED, Coca Cola, Pepsi, and MARS. These partnership marketing initiatives have been designed to build long-term value and enhance brand recognition. Valis has also managed multi-million dollar advertising and promotional budgets, ensuring effective funding for strategies aimed at increasing market share.
Sports Marketing Initiatives
Charles Valis has played a key role in developing Sunoco's comprehensive Sports Marketing initiatives. His work includes establishing partnerships with prominent sports organizations such as NASCAR, IndyCar, NFL, MLB, and NHL. These initiatives aim to enhance brand awareness and drive retail traffic, showcasing Valis's commitment to integrating sports marketing into Sunoco's overall marketing strategy.