Erika Branson
About Erika Branson
Erika Branson is the Manager of Loyalty Marketing & Partnerships at Sunoco LP, where she has worked since 2020. She has extensive experience in marketing and partnerships, having previously held various roles at American Airlines and internships at notable institutions such as the Solomon R. Guggenheim Museum and the Dallas Museum of Art.
Current Role at Sunoco
Erika Branson serves as the Manager of Loyalty Marketing & Partnerships at Sunoco LP. She has held this position since 2020, focusing on developing and implementing loyalty marketing strategies. Her responsibilities include managing cross-functional teams and overseeing the capital request process for new initiatives. Branson has been instrumental in launching a new loyalty program, which aims to enhance customer engagement and drive sales.
Previous Experience at American Airlines
Erika Branson has extensive experience at American Airlines, where she worked in various roles from 2012 to 2019. She started as a Go-To-Market Strategy Analyst - SME Loyalty, then progressed to Senior Analyst positions in both B2B Marketing and Loyalty & Product Marketing. In her role as Product Manager for AAdvantage Co-Brand Partnerships, she contributed to the development of marketing strategies that enhanced customer loyalty and engagement.
Educational Background
Erika Branson holds multiple degrees from Southern Methodist University. She earned a Master of Arts in Arts Management from the Meadows School of the Arts and a Master of Business Administration with a focus on Strategy & Entrepreneurship from the Cox School of Business. Additionally, she completed a Bachelor of Science in Business Administration with a concentration in Finance at Elon University and studied Economics and Arts Management at Universita Commerciale Luigi Bocconi.
Internship Experience
Branson's early career includes several internships that provided her with valuable experience in corporate development and arts management. In 2011, she interned at the Solomon R. Guggenheim Museum for two months and also worked as a Development Intern at the Dallas Museum of Art for four months. These roles contributed to her understanding of partnership development and marketing strategies in the arts sector.
Achievements at Sunoco
At Sunoco, Erika Branson has achieved significant milestones, including the development of a partner evaluation process that assesses partnership strength through a structured approach. She exceeded the 2021 private label credit card acquisitions forecast by 114% and is tasked with driving 30 million incremental profitable gallons annually through the company's new partnership strategy.