Faye Cadwalader
About Faye Cadwalader
Faye Cadwalader serves as the Director of Loyalty Marketing & Analytics at Sunoco LP, where she has worked since 2021. With a background in marketing and analytics, she has held various roles at American Airlines, focusing on customer experience and loyalty strategies.
Work at Sunoco
Faye Cadwalader has served as the Director of Loyalty Marketing & Analytics at Sunoco LP since 2021. In this role, she has developed innovative loyalty strategies that enhance customer engagement and brand loyalty. Cadwalader utilizes advanced customer analytics to tailor marketing strategies, focusing on improving customer retention. She plays a key role in forming strategic partnerships to expand Sunoco's market reach and brand presence. Additionally, she organizes and oversees marketing events that promote the Sunoco brand and engage with the community.
Previous Experience at American Airlines
Before joining Sunoco, Faye Cadwalader held multiple positions at American Airlines. She worked as a Senior Analyst in various capacities, including Sales Strategy for B2B Product Strategy, Global Marketing for Digital Advertising, and Revenue Strategy for Customer Experience Marketing. Cadwalader also served as a Senior Manager, focusing on Loyalty and Partner Strategy, as well as Customer Experience and Contact Center Strategy. Her tenure at American Airlines spanned from 2012 to 2021, allowing her to gain extensive experience in marketing and strategy.
Education and Expertise
Faye Cadwalader earned her Bachelor's degree in Psychology from The University of Texas at Austin. She furthered her education by obtaining a Master of Business Administration (MBA) from the Texas McCombs School of Business. Her academic background provides a strong foundation for her expertise in marketing, analytics, and customer experience strategies.
Background in Marketing
Prior to her roles at American Airlines and Sunoco, Faye Cadwalader worked at GE Capital as a B2B Marketing Manager from 2009 to 2011. She also gained research experience as a Research Assistant at The University of Texas at Austin from 2001 to 2002. Her diverse background in marketing and analytics has equipped her with the skills necessary for data-driven decision-making and aligning marketing initiatives with business objectives.