Gianna Michalsen
About Gianna Michalsen
Gianna Michalsen is a Marketing Manager specializing in brand marketing and motorsports at Sunoco LP in Dallas, Texas. She has a strong background in multi-channel marketing, affiliate partnerships, and advanced analytics.
Work at Sunoco
Gianna Michalsen serves as the Marketing Manager for Brand Marketing in the Motorsports division at Sunoco LP. She has held this position since 2022, contributing to the company's marketing strategies from Dallas, Texas. In her role, she focuses on enhancing brand visibility and engagement within the motorsports industry. Her responsibilities include utilizing advanced analytics tools, such as Microsoft Power BI, to optimize marketing campaign performance and reporting.
Previous Experience in Marketing
Before joining Sunoco, Gianna Michalsen accumulated diverse marketing experience across several organizations. She worked as a Marketing Manager at Gopuff for five months in 2021-2022, where she focused on marketing strategies in the Dallas-Fort Worth Metroplex. Prior to that, she served as Brand Manager for Beauty and Yoga Brands at Gallagher from 2017 to 2021. Gianna also held positions as an Account Coordinator at Varick and as a Junior Account Coordinator at The Zimmerman Agency, where she developed foundational skills in account management and marketing.
Education and Expertise
Gianna Michalsen earned her Bachelor’s Degree in Editing, Writing, and Media & Communications from Florida State University, completing her studies from 2012 to 2016. Her educational background supports her expertise in crafting multi-channel marketing campaigns that incorporate both traditional and digital marketing techniques. She has developed specialized knowledge in motorsports marketing, focusing on brand marketing strategies tailored to this specific industry.
Skills in Marketing Analytics and SEO
Gianna Michalsen has a strong proficiency in advanced analytics tools, particularly Microsoft Power BI, which she uses to enhance the performance and reporting of marketing campaigns. Additionally, she is experienced in leveraging SEO strategies to improve brand visibility and search engine rankings. Her ability to create and manage affiliate partnerships further expands brand reach and engagement, showcasing her comprehensive skill set in marketing.