Hugo Casillas
About Hugo Casillas
Hugo Casillas is a Marketing Manager at Sunoco LP, where he has worked for over a decade. He has extensive experience in franchise expansion, business development, and market strategy analysis.
Work at Sunoco
Hugo Casillas has been employed at Sunoco LP since 2012, where he currently holds the position of Marketing Manager. In this role, he is responsible for expanding franchise operations on a territorial basis by preparing annual business plans. He also ensures the competitiveness of market strategies by monitoring the national franchise business system. Prior to his current role, he served as Brand Support Manager for Wholesale Fuel Operations from 2017 to 2021. During this time, he focused on enhancing regional franchise expansion through site selection analysis and qualifying potential franchisees.
Previous Experience in Banking
Before joining Sunoco, Hugo Casillas worked in the banking sector. He served as a Business Development Officer at Security Pacific Bank from 1980 to 1992, where he spent 12 years in San Diego, California. He later worked as a Loan Officer at Coastal Federal Bank from 1993 to 1996 for three years. His experience in banking provided him with skills in business development and financial management, which he later applied in his roles in franchise operations.
Business Brokerage Experience
Hugo Casillas worked as a Business Broker at Jumpstart BDIC from 2009 to 2011. In this position, he conducted negotiations by preparing business deal recapitulations and drafting letters of intent. His role involved coordinating closely with various stakeholders to facilitate business transactions, which enhanced his negotiation and relationship-building skills.
Franchise Development and Management
In his current role at Sunoco, Hugo Casillas focuses on franchise development and management. He develops durable relationships with potential franchisees to ensure customer satisfaction. He participates in the franchise qualification process by conducting presentations and coordinating training, which is essential for maintaining a robust franchise network. His efforts contribute to achieving financial objectives by managing expenditures and analyzing variances.