Nathan Lockhart
About Nathan Lockhart
Nathan Lockhart serves as the Manager of Product Loyalty Marketing at Sunoco LP, where he oversees CRM marketing campaigns for Sunoco Loyalty Products. He has a diverse background in marketing and account management, having held positions at PDI Software and Spurs Sports & Entertainment, among others.
Work at Sunoco
Nathan Lockhart serves as the Manager of Product Loyalty Marketing at Sunoco LP, a position he has held since 2021. In this role, he oversees the creation and development of all CRM marketing campaigns for Sunoco Loyalty Products. His responsibilities include lifecycle management and audience strategies, ensuring the effectiveness of loyalty initiatives. Lockhart manages the overall budget and capital request process for these products, aligning them with the objectives set by the senior leadership team. He collaborates with IT, sales, and account management teams to facilitate program rollout, training, and communication.
Previous Experience at PDI Software
Lockhart worked at PDI Software in various capacities from 2017 to 2021. He initially served as the Wholesaler Support Manager for one year, followed by a two-year tenure as Senior Account Manager for Shell | Fuel Rewards. In this role, he was responsible for managing client relationships and ensuring the success of loyalty programs. He concluded his time at PDI Software as the Senior Manager of Consumer Engagement & Program Operations for the Fuel Rewards Network, where he developed a strategic roadmap to enhance program performance.
Background in Sports Marketing
Before his tenure at PDI Software, Nathan Lockhart gained experience in sports marketing. He worked as a New Business Consultant for Spurs Sports & Entertainment for five months in 2013. Additionally, he was an Athletics Marketing Intern and Game-day Staff member at Baylor University from 2011 to 2013. This early experience in the sports industry provided him with foundational skills in marketing and event management.
Education and Expertise
Nathan Lockhart holds a Master of Business Administration (M.B.A.) with a concentration in Management & Strategy from Southern Methodist University, where he studied from 2014 to 2016. He also earned a Bachelor of Business Administration (BBA) in Business Management with a focus on Sports Sponsorships & Sales from Baylor University, completing his studies from 2010 to 2013. His educational background equips him with the skills necessary for effective marketing and strategic planning in the loyalty program sector.
Collaborative Initiatives
In his current role at Sunoco, Nathan Lockhart collaborates with the marketing brand team to maintain brand standards across retail locations. He monitors industry and competitive trends to inform marketing strategies. His partnerships with IT and external vendors are crucial for enhancing the performance of Sunoco's fuel loyalty program, demonstrating his commitment to driving program success through collaboration and strategic planning.