Amanda Radloff
About Amanda Radloff
Amanda Radloff is a Digital Marketing Manager at Sunrun, where she has worked since 2021, managing paid search, native, and social campaigns for around 600 clients in the Phoenix, Arizona area.
Work at Sunrun
Amanda Radloff has been serving as the Digital Marketing Manager at Sunrun since 2021. In this role, she manages and optimizes paid search, native, and social campaigns for approximately 600 clients. Her responsibilities include collaborating with team members on internal brand messaging and asset development to ensure brand consistency. Amanda also provides ongoing training for Marketing and Sales teams on search best practices and strategies. Additionally, she developed and launched a new search program aimed at expanding revenue opportunities, overseeing its initial rollout, which included testing, implementation, pricing, and deliverables.
Previous Experience in Digital Marketing
Before joining Sunrun, Amanda Radloff worked as a Senior Marketing Specialist at BoldLeads from 2018 to 2021. In this position, she focused on real estate lead generation. Prior to that, she held the role of Digital Client Services Manager at TEGNA (formerly Gannett) from 2016 to 2018. Her career also includes experience as a Senior Account Manager at G/O Digital from 2012 to 2016 and as a Google AdWords Specialist at Revana from 2010 to 2012. This extensive background in digital marketing has equipped her with a diverse skill set in managing client campaigns and optimizing online advertising strategies.
Skills in Campaign Management
Amanda Radloff possesses strong skills in monitoring and managing campaign budgets across multiple online advertising platforms. She ensures uniform spending and consistent performance for her clients. Her expertise extends to utilizing design tools such as Photoshop to create branded content for social media platforms and brand advertisements. This combination of budget management and creative content development supports her effectiveness in driving successful marketing campaigns.
Training and Development in Marketing
In her current role at Sunrun, Amanda Radloff is responsible for providing ongoing training for Marketing and Sales teams. She focuses on imparting knowledge related to search best practices and strategies. This commitment to training helps enhance the overall effectiveness of the teams and ensures that they are well-equipped to implement successful marketing initiatives.