James Laughlin
About James Laughlin
James Laughlin is a Digital Marketing Manager at Sunrun with over 20 years of experience in marketing across B2B and B2C sectors. He has expertise in website design, brand development, and relationship management, having previously held positions at Shopatron and Hetch Hetchy Water & Power.
Current Role at Sunrun
James Laughlin has been serving as the Digital Marketing Manager at Sunrun since 2015. In this role, he focuses on enhancing digital marketing strategies to promote solar energy solutions. His responsibilities include overseeing online marketing campaigns, optimizing web presence, and improving customer engagement through various digital channels. Laughlin's tenure at Sunrun spans over nine years, during which he has contributed to the company's growth in the renewable energy sector.
Previous Experience at Shopatron
Prior to his current position, Laughlin worked at Shopatron as the Senior Product Marketing Manager from 2010 to 2015. During his five years at Shopatron, he successfully managed a company-wide rebranding effort and launched an omni-channel order management solution tailored for multi-channel retailers. His experience at Shopatron allowed him to develop strong marketing strategies that catered to national retailers and partner agencies.
Background in Healthcare
James Laughlin began his career in the healthcare sector, working as an Emergency Medical Technician and Certified Nurses Assistant at Glendale Adventist Medical Center from 1992 to 1995. This three-year experience provided him with foundational skills in patient care and emergency response. He studied Nursing Education at Columbia College, where he achieved certifications in both nursing assistance and emergency medical technology.
Education and Expertise
Laughlin's educational background includes studies at Columbia College, where he focused on Nursing Education, and he completed his high school education at Sonora High School. He possesses expertise in website design, development, and usability, along with technical and sales-related training. His extensive marketing experience spans over 20 years in both B2B and B2C roles, with a specialization in affiliate marketing, SEO/SEM, email marketing, web analytics, and social media marketing.
Achievements in Marketing
Throughout his career, James Laughlin has demonstrated a proven ability to develop effective marketing strategies that drive revenue growth and enhance brand awareness. He has cultivated strong relationships with C-Level executives in the fine jewelry industry, supporting both national retailers and multi-national diamond operations. His skills in relationship building and brand development have been instrumental in increasing client acquisition and fostering business growth.