Desárāi Williams
About Desárāi Williams
Desárāi Williams is a Marketing Coordinator known for her innovative social media strategies and a unique approach termed the 'secret sauce' in marketing. With over 10 years of experience in various sectors, she currently works at Black Girl Sunscreen and has held multiple roles in marketing and communications across notable companies.
Current Role at Black Girl Sunscreen
Desárāi Williams serves as the Marketing Coordinator at Black Girl Sunscreen, a position she has held since 2022. In this role, she focuses on enhancing the brand's presence on social media platforms, particularly Instagram and TikTok. Her expertise in transforming traditional marketing approaches into innovative strategies is integral to the company's marketing efforts.
Previous Experience in Marketing
Desárāi Williams has a diverse background in marketing, having worked in various roles across multiple organizations. She was a Marketing Manager at Urban Outfitters from 2016 to 2020, and prior to that, she held positions such as Social Media Marketing Manager at Western Fertility Institute and Administrative Assistant at Millennium Dance Media, LLC. Her experience spans over a decade in the technical, television, and entertainment sectors.
Education and Academic Background
Desárāi Williams studied Communication and Media Studies at Bond University as part of a Study Abroad Program. She also earned a Bachelor of Arts (B.A.) in Communication from Saint Louis University. Her educational background has equipped her with the skills necessary for her roles in marketing and communications.
Social Media Marketing Expertise
Desárāi Williams is known for her unique approach to social media marketing, referred to as the 'secret sauce.' She specializes in enhancing brand presence on platforms like Instagram and TikTok. Notably, she grew her personal TikTok account to 28,000 followers in under three months using organic growth strategies.
Internship Experience
Desárāi Williams gained valuable experience as a Marketing Communications Intern at Anheuser-Busch InBev from 2009 to 2010. This role provided her with insights into marketing communications within a large organization, contributing to her overall professional development in the field.