Jimmy De Cicco
About Jimmy De Cicco
Jimmy De Cicco is the Co-Founder, Executive Chairman, and Chief Brand Officer of Super Coffee, where he has worked since 2022. He has a background in sports and business, having previously held positions at NBC Sports Group and Raider Hill Advisors, and he is recognized as a member of the Forbes 30 Under 30 Class of 2019.
Work at Super Coffee
Jimmy De Cicco currently serves as Co-Founder, Executive Chairman, and Chief Brand Officer at Super Coffee, a role he has held since 2022. Based in the Austin, Texas Metropolitan Area, he has been instrumental in the brand's growth and visibility. De Cicco played a significant role in Super Coffee's appearance on ABC's Shark Tank in 2018, which contributed to the company's recognition as the 2021 Beverage Industry Brand of the Year. Under his leadership, Super Coffee achieved the #1 Food and Beverage company ranking on the Inc. 5,000 List in 2020.
Education and Expertise
Jimmy De Cicco studied at Colgate University, where he earned a Bachelor of Arts degree in Philosophy, Writing, and Rhetoric from 2011 to 2015. His academic background has contributed to his skills in brand communication and strategic thinking. This educational foundation supports his current roles in leadership and brand management within the food and beverage industry.
Background
Before his current position at Super Coffee, Jimmy De Cicco held various roles in the sports and finance sectors. He worked as a Sunday Night Football Freelance Production Associate at NBC Sports Group from 2013 to 2015 and briefly as an Analyst at Raider Hill Advisors in 2015. He also served as President of Uplifting Athletes from 2012 to 2014, demonstrating his leadership capabilities early in his career.
Achievements
Jimmy De Cicco was recognized as part of the Forbes 30 Under 30 Class of 2019 for his contributions to the food and beverage industry. He was part of the team that won the EY Entrepreneurs of the Year award in 2020. His efforts have significantly impacted Super Coffee's brand recognition and market positioning, contributing to the company's accolades and growth.
Athletic Involvement
During his time at Colgate University, Jimmy De Cicco was a Co-Captain of the Division I Varsity Football team, playing as a Running Back/Wide Receiver from 2011 to 2015. His involvement in collegiate athletics reflects his commitment to teamwork and leadership, qualities that he has carried into his professional career.