Laura Castellanos
About Laura Castellanos
Laura Castellanos is a Trade Development Coordinator with expertise in market research and geographical demographics. She has a background in sports communications and brand strategy, having worked with Red Bull before joining Super Coffee in New York.
Current Role at Super Coffee
Laura Castellanos serves as the Trade Development Coordinator at Super Coffee, a position she has held since 2021. In this role, she focuses on trade development strategies and initiatives within the New York, New York area. Her responsibilities include analyzing market trends and consumer behavior to enhance brand visibility and engagement. With her background in market research, she contributes to the company's growth and outreach efforts.
Previous Experience at Red Bull
Laura Castellanos has a diverse background with Red Bull, where she held multiple roles. She started as a Sports Communications Intern in 2021 for three months in the Greater New York City Area, gaining valuable insights into brand communication and marketing strategies. Prior to this, she worked as a Field Marketer from 2018 to 2020, where she focused on sales and university marketing, further honing her skills in consumer engagement and brand strategy.
Education and Expertise
Laura Castellanos earned her Bachelor of Science degree in Public Relations from St. John's University, completing her studies from 2016 to 2020. Her academic background provided her with a solid foundation in communication strategies, which she applies in her professional roles. She specializes in copywriting, brand strategy, and consumer engagement, showcasing her ability to connect brands with their target audiences effectively.
Career Aspirations
Laura Castellanos aspires to expand her experience in Marketing and Communications, particularly in the context of sports, brand, and culture. Her career trajectory reflects her commitment to integrating her interests with her professional endeavors. She aims to leverage her knowledge of market research and geographical demographics to enhance brand strategies and consumer outreach.