Ryan Lucas

Ryan Lucas

Sr. Director Of Sales, West @ Super Coffee

About Ryan Lucas

Ryan Lucas serves as the Sr. Director of Sales, West at Super Coffee, where he has worked since 2023. With extensive experience in the CPG beverage sector, he has held various sales roles at notable companies including Bai Brands and Keurig Dr Pepper Inc.

Current Role at Super Coffee

Ryan Lucas serves as the Sr. Director of Sales, West at Super Coffee, a position he has held since 2023. He operates in a hybrid work environment based in Denver, Colorado. In this role, he is responsible for overseeing sales operations and strategies in the western region of the United States.

Career Progression at Super Coffee

Prior to his current position, Ryan held the role of Director of Sales, West at Super Coffee from 2020 to 2023. He began his career with the company as a Regional Sales Manager from 2019 to 2020, focusing on sales initiatives in Southern California. His tenure at Super Coffee has spanned four years, showcasing his commitment to the organization.

Previous Experience in Sales Management

Ryan Lucas has a diverse background in sales management within the consumer packaged goods (CPG) beverage sector. He worked at Bai Brands as a Territory Development Manager and Marketing Team Lead from 2014 to 2016, and later served as a District Sales Manager for Bai Brands from 2017 to 2019. Additionally, he was a District Sales Manager for Emerging Brands at Keurig Dr Pepper Inc. from 2018 to 2019.

Educational Background

Ryan attended Purdue University Fort Wayne, where he studied Criminal Justice and Nutritional Sciences. He completed three years of coursework from 2005 to 2008, achieving some college credit. His educational background provides a foundation for his career in sales and management.

Expertise in Sales and Personnel Development

Ryan specializes in distributor management and retail sales execution. He has extensive experience in implementing processes and programs aimed at maximizing profits. He also has a strong background in hiring, training, and developing personnel, contributing to the growth and effectiveness of sales teams.

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