Caroline Dee Kerr

Director, Creative Programming & Talent @ Superfly

About Caroline Dee Kerr

Caroline Dee Kerr serves as the Director of Creative Programming & Talent at Superfly, where she oversees innovative projects and collaborations. She has a diverse background in music programming and creative development, having worked with notable brands and artists throughout her career.

Current Role at Superfly

Caroline Dee Kerr serves as the Director of Creative Programming & Talent at Superfly, a position she has held since 2022. In this role, she oversees the creative programming and talent for various projects, including notable initiatives such as 'Prince: The Immersive Experience.' Her work focuses on expanding the company's capabilities in creating experiences that celebrate fandom.

Previous Experience at Superfly

Before her current role, Caroline worked at Superfly as the Senior Manager of Special Projects from 2019 to 2022. During this time, she contributed to various projects and initiatives that enhanced the company's offerings in the event and entertainment sectors.

Education and Expertise

Caroline holds a Bachelor of Arts degree in English Writing & Media Studies from DePauw University, where she studied from 2009 to 2013. Additionally, she earned a Professional Certificate in Music Supervision from Berklee College of Music in 2012. Her educational background supports her expertise in creative programming and talent management.

Career Background

Caroline's career includes diverse roles in the music and entertainment industries. She has worked as an intern at Valslist.com, an associate at MusicDealers, and a product manager for music programming at Starbucks. At Starbucks, she collaborated on product campaigns with high-profile artists, enhancing her experience in creative and strategic roles.

Collaborations and Initiatives

Caroline has collaborated with industry leaders, including Superfly co-founder Rick Farman, to develop projects that enhance fan experiences. She played a key role in establishing a branded Spotify channel for Starbucks, which gained over 165,000 followers. Additionally, she was involved in the development of SUPERF3ST, a decentralized festival collective that fosters collaboration among fans, makers, and artists.

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