Leighann Farrelly
About Leighann Farrelly
Leighann Farrelly is the Director of Business Leadership at Superfly, where she oversees key accounts and leads marketing initiatives for major brands. She has extensive experience in event production and social media strategy, having held various roles in notable companies throughout her career.
Current Role at Superfly
Leighann Farrelly serves as the Director of Business Leadership at Superfly, a position she has held since 2021. In this role, she is responsible for the overall health, profitability, and organic growth of key accounts. She drives collaborative, cross-functional teams to plan and execute client marketing initiatives. Farrelly leads business initiatives for major brands, including Twitch and The New York Times, contributing to the development and execution of live events and experiential marketing programs.
Previous Experience in Event Production
Leighann Farrelly has extensive experience in event production, having worked in various roles across multiple organizations. She was an Event Producer for NYC Pride in 2016, where she contributed to event planning for six months. Additionally, she served as an Event Manager for The Daily Beast and as a Special Events Producer for Outward Bound USA, both in 2016. Her freelance work in event production has provided her with diverse experiences in managing events in the Greater New York City Area.
Social Media and Marketing Expertise
Farrelly has a background in social media and marketing, having worked as the Social Media Director at Tenthwave Digital LLC from 2013 to 2014. She also held the position of Senior Social Strategist at Translation LLC for six months in 2012-2013. Her expertise in social media strategy complements her experience in event production and business leadership, enabling her to drive effective marketing initiatives.
Education and Academic Background
Leighann Farrelly studied at Hofstra University, where she earned a Bachelor of Business Administration (BBA) in Marketing with a minor in English. Her academic journey spanned from 1999 to 2003, providing her with a solid foundation in marketing principles and communication skills that have supported her career in business leadership and event production.
Career Progression and Leadership Roles
Throughout her career, Leighann Farrelly has held various leadership roles in the event and marketing sectors. She served as Vice President of Client Services at VMG from 2020 to 2021 and as Senior Director of Strategic Events at Quintessentially from 2019 to 2020. Her progression through these roles highlights her ability to manage client relationships and lead strategic initiatives effectively.