Rick Farman
About Rick Farman
Rick Farman is a co-founder of Superfly and an active investor in various companies, focusing on wellness, technology, and entertainment. He has extensive experience in business development and has played a significant role in creating notable events like Bonnaroo and Outside Lands.
Work at Superfly
Rick Farman serves as Co-Founder of Superfly, a role he has held since its inception in 1996. He plays a leading role in business development, focusing on strategic partnerships and investments. Under his leadership, Superfly has developed iconic experiential properties, including the Bonnaroo Music and Arts Festival and the Outside Lands Music and Arts Festival. His contributions have significantly shaped the company's direction and growth in the events and entertainment industry.
Current Investments and Roles
Rick Farman is actively involved as an investor in multiple companies across various sectors. He has been an investor at Hello.Me since 2021, Empirical Spirits since 2019, and Satisfi Labs since 2019. His investment portfolio also includes Pixel Vault, Endel, The Cool Down, Crowns & Hops Brewing Co., CINQCARE, Mixhalo, 1906 New Highs, Wave, Liquid Death Mountain Water, sweetgreen, Dreamscape Immersive, and SuperRare Labs. His investments reflect his interests in wellness, technology, and entertainment.
Education and Expertise
Rick Farman completed his education at Tulane University, where he studied Anthropology and earned a Bachelor of Arts degree from 1995 to 1999. He also attended Cushing Academy from 1991 to 1993. His academic background provides a foundation for his expertise in understanding cultural trends and consumer behavior, which he applies in his business ventures and investments.
Background in Experiential Events
Rick Farman co-founded Superfly in 1996, where he contributed to the creation of notable experiential events. His work includes the development of Bonnaroo and Outside Lands, which have become significant cultural events in the music festival landscape. His experience in this area has positioned him as a key figure in the experiential marketing and events industry.
Recent Initiatives
Rick Farman has been involved in launching The Cool Down, a digital media and commerce company, which secured a $5.7 million funding round led by Upfront Ventures. This initiative highlights his commitment to innovative business models and his ability to attract investment in emerging sectors.