Dennis Le, Cm
About Dennis Le, Cm
Dennis Le is the Demand Generation Director at Superna, where he has worked since 2022. With a background in digital marketing and experience across various industries, he specializes in lead scoring and marketing automation.
Work at Superna
Dennis Le has been serving as the Demand Generation Director at Superna since 2022. In this role, he focuses on developing and executing marketing strategies that drive demand for the company's offerings. His responsibilities include analyzing data from various sources to identify growth opportunities and implementing SEO tactics to enhance organic growth. Dennis values the opportunity to apply his digital marketing expertise in the B2B SaaS sector and appreciates the access to leadership and resources that facilitate skill development.
Previous Experience in Marketing
Before joining Superna, Dennis Le held several marketing roles across various organizations. He worked as the Marketing Manager at GGFL Chartered Professional Accountants from 2016 to 2018. He also served as the Digital Demand Generation Manager at Contrast Digital from 2018 to 2020 and as the Demand Generation Manager at Field Effect Software from 2020 to 2022. His earlier experience includes roles as a Wireless Sales Representative at Fido Solutions and an Internet Marketing Strategist at ABORG.
Educational Background
Dennis Le studied at the Telfer School of Management at the University of Ottawa, where he earned a Bachelor of Commerce (B.Com.) degree. His studies focused on Business, Management, Marketing, and Related Support Services. He completed his degree from 2007 to 2012, gaining foundational knowledge that supports his career in marketing.
Skills and Expertise in Demand Generation
Dennis Le specializes in demand generation strategies, particularly in the B2B SaaS sector. He has developed sophisticated lead scoring logic and marketing automation workflows to optimize marketing efforts. His experience includes identifying and testing new tactics to encourage business growth. He collaborates closely with content teams to implement effective SEO strategies that drive organic traffic.
Career Development and Learning
Throughout his career, Dennis Le has emphasized continuous learning and adaptation in the marketing field. He acknowledges the importance of learning and unlearning concepts in the ever-evolving marketing landscape. He enjoys the freedom to execute marketing plans and considers running demand generation programs for a B2B SaaS company as an ideal scenario for his professional aspirations.