Arianne Breiteneicher
About Arianne Breiteneicher
Arianne Breiteneicher is the Director of Marketing at Supernus Pharmaceuticals, Inc., where she has worked since 2018. She has extensive experience in brand management and marketing, having previously held senior roles at US WorldMeds and J.Crew.
Current Role at Supernus Pharmaceuticals
Arianne Breiteneicher serves as the Director of Marketing at Supernus Pharmaceuticals, Inc. since 2018. In this role, she manages and executes all components of the patient advocacy strategy, messaging, and promotional campaigns targeted at healthcare professionals and patients. Her responsibilities include ensuring continual promotional improvements for products such as APOKYN and facilitating post-launch strategies for MYOBLOC. She has also revamped brand tactics for XADAGO while overseeing three indirect reports and managing the expense budget.
Previous Experience at US WorldMeds
Prior to her current position, Arianne Breiteneicher worked at US WorldMeds for a total of ten years, holding two key roles. From 2008 to 2015, she served as Assistant Brand Manager and National Account Manager. She then advanced to Senior Brand Manager from 2015 to 2018. In these positions, she partnered with specialty HUB, specialty pharmacies, and stakeholders in the VA/DoD, as well as neurologists and movement disorder specialists, to enhance access for RAMs. She also provided updates to the Clinical Education program team regarding new strategies and tactics for educating patients and healthcare professionals.
Educational Background
Arianne Breiteneicher holds a Master of Business Administration (MBA) from Auburn University, which she completed from 2010 to 2011. Prior to that, she earned a Bachelor of Science degree in Marketing Management and Fashion Merchandising from Virginia Tech, studying from 2001 to 2005. Her educational background has equipped her with the skills necessary for her roles in marketing and brand management within the pharmaceutical industry.
Early Career at J.Crew and Banana Republic
Arianne Breiteneicher began her career in retail, working at J.Crew as an Associate Store Manager for five months in 2007-2008. Before that, she held positions at Banana Republic, where she served as Assistant Store Manager for Customer Experience in 2007 and as Assistant Manager from 2006 to 2007. These early experiences in customer service and retail management contributed to her understanding of consumer behavior and marketing strategies.