Ethan Duff
About Ethan Duff
Title at Salesforce/Vlocity
Ethan Duff holds the position of Global Head of Creative at Salesforce/Vlocity. In this role, he oversees an in-house agency tasked with producing and managing a wide array of content. This includes handling PowerPoint presentations, videos, social media content, and desktop publishing. His leadership ensures that creative output aligns with the brand's visual and communication standards.
Strategic Initiatives
Ethan Duff recognized the need to maintain brand control amidst a heavy workload. To address this, he initiated a discovery session with the Superside client success team. Through this collaboration, a strategic partnership was formed with Superside, which helped achieve round-the-clock creative excellence. This initiative allowed product marketing managers to focus on being content experts rather than dealing with routine production tasks.
Partnership with Superside
The partnership with Superside was instrumental in Ethan Duff's strategy to increase capacity for design output. This collaboration resulted in a tenfold increase in design output, effectively managing the volume and service level agreements. Additionally, the partnership led to an estimated cost saving of around $80,000 in design production.
Content Production Challenges
Ethan Duff has noted the challenge of his team being spread too thin to support day-to-day production tasks, such as creating and updating sales decks and other collateral. To address this, he took steps to streamline processes and build strategic partnerships that could handle the production workload, thus ensuring the maintenance of brand quality and control.