Melodie Terry
About Melodie Terry
Melodie Terry is the VP of Marketing at SupplyPike, with a background in growth marketing, product ownership, and project management. She has led successful campaigns and initiatives, significantly increasing brand recognition and website traffic.
VP Of Marketing at SupplyPike
Melodie Terry is currently serving as the Vice President of Marketing at SupplyPike. In this role, she oversees all marketing initiatives, ensuring the company's brand and message reach a broad audience effectively. She led a successful rebranding campaign that resulted in a 30% increase in brand recognition. Her marketing strategies have significantly contributed to growing the company's market presence and reputation within the industry.
Previous Roles at SupplyPike
Before becoming the VP of Marketing, Melodie held several roles at SupplyPike. She was the Director of Growth Marketing for seven months in 2020-2021, focusing on scaling the company's marketing efforts. Prior to that, she served as a Product Owner from 2018 to 2020, where she was responsible for product strategy and execution. Additionally, Melodie worked as a Project Manager for 11 months between 2017 and 2018, managing various projects and ensuring their successful completion.
Founder of Ambitious by Nature
Melodie founded Ambitious by Nature, a marketing consulting firm, where she worked from 2017 to 2018 in the Fayetteville, Arkansas Area. During her tenure as Founder, she provided expert marketing advice and strategies to clients, helping them to achieve their business goals through effective marketing tactics. Her entrepreneurial experience adds a unique perspective to her current role.
Education at University of Arkansas
Melodie Terry studied at the University of Arkansas, where she specialized in Logistics, Materials, and Supply Chain Management and also earned a minor in English Language and Literature, General. Her academic background in logistics and supply chain management provides a solid foundation for her professional roles in marketing and product management.
Published Articles and Mentorship
Melodie has published numerous articles on supply chain management and marketing strategies in industry-leading journals. Additionally, she mentors junior marketing professionals through the Northwest Arkansas Marketing Association. Her contributions to the field extend beyond her direct work experience, impacting the broader marketing and supply chain communities.