Bob Sheehan
About Bob Sheehan
Bob Sheehan serves as the Senior Vice President of Client Services at Surefire Local, where he has worked since 2009. With a background in marketing and client management, he has held various roles in the advertising industry, including positions at Boston Herald and Foxhorn Partners Inc.
Current Role at Surefire Local
Bob Sheehan serves as the Senior Vice President of Client Services at Surefire Local, a position he has held since 2009. In this role, he oversees client relationships and ensures the successful implementation of digital marketing strategies for small and medium-sized businesses (SMBs) and franchise clients. He has built a team of 15 coaches dedicated to managing the adoption of a SaaS platform and industry-specific marketing programs. His responsibilities include serving as the primary contact for the company’s largest clients and defining campaign effectiveness.
Previous Experience in Advertising and Marketing
Before joining Surefire Local, Bob Sheehan accumulated extensive experience in advertising and marketing. He worked as the Retail Advertising Manager at the Boston Herald from 1996 to 1999. Following this, he served as Vice President at Foxhorn Partners Inc from 1999 to 2004. He then transitioned to Newpro Windows as the Director of Marketing from 2004 to 2006, and later owned Coastline Advertising from 2006 to 2014. His diverse roles have equipped him with a comprehensive understanding of client services and marketing strategies.
Education and Academic Background
Bob Sheehan completed his high school education at Wakefield High School, where he studied Honors and College Preparatory courses, graduating with a diploma in 1979. He then pursued higher education at McGill University, earning a Bachelor of Science degree in Physiology from 1979 to 1983. His academic background has provided a solid foundation for his career in client services and marketing.
Client Success Initiatives
In his current role, Bob Sheehan has designed programs and built protocols aimed at managing client relationships and measuring client success. He actively participates in client acquisition and onboarding, leveraging channel partnerships to drive growth. His approach involves defining and tracking campaign effectiveness, allowing for adjustments to strategies as needed to ensure optimal results for clients.