Amanda Fisher
About Amanda Fisher
Amanda Fisher is a Senior User Experience Designer with extensive experience in user interface design and strategic advisory roles across various industries. She specializes in transforming insights into impactful design solutions and advocates for a research-driven design process.
Current Role at Surescripts
Amanda Fisher serves as a Senior User Experience Designer at Surescripts, a position she has held since 2022. In this role, she focuses on enhancing user experiences by applying her extensive knowledge in design and consumer insights. Her work involves engaging in product innovation research and co-design, aimed at improving experiences for patients, providers, payors, and pharmacies.
Previous Experience in User Experience Design
Prior to her current role, Amanda Fisher accumulated significant experience in user experience design. She worked at HumanCentric as a Senior User Interface/User Experience Designer from 2003 to 2005. Later, she held the position of Senior Design Lead at Fidelity Investments from 2018 to 2019. Additionally, she served as a Senior User Interface Design Consultant at USER-VIEW, INC. from 2006 to 2017.
Education and Training
Amanda Fisher studied at North Carolina State University, where she earned a Bachelor of Arts in Design & Technology, specializing in Graphic/UI Design from 1992 to 1996. She furthered her education at Pragmatic Institute, completing Pragmatic Training in 2022, which lasted for 11 months. This combination of education and training has equipped her with a strong foundation in design principles and user experience strategies.
Expertise in Design and Innovation
Amanda Fisher specializes in transforming emerging insights into business ideas and design realities that connect with consumers. Her expertise spans creative direction, consumer insights, and brand development across various industries, including healthcare, education, consumer products, banking and finance, and startups. She advocates for a design process that emphasizes scientific observation and pattern recognition to inspire new discoveries.
Roles at Blue Cross NC
Amanda Fisher worked at Blue Cross NC from 2019 to 2022, where she held two significant roles: Principal Strategic Advisor and Senior Strategic Advisor. During her time there, she contributed to strategic initiatives that focused on enhancing user experiences and aligning design strategies with business goals.