Sharon Howard
About Sharon Howard
Sharon Howard serves as the Vice President of Strategic Marketing at Surescripts, bringing over three decades of experience in marketing and corporate relations across healthcare, financial services, and education sectors.
Current Role at Surescripts
Sharon Howard serves as the Vice President of Strategic Marketing at Surescripts, a position she has held since 2018. In this role, she focuses on developing and implementing marketing strategies that enhance the company's visibility and customer engagement. Her work involves aligning marketing initiatives with the overall business objectives of Surescripts, which operates in the healthcare sector. Howard's strategic approach aims to drive growth and improve customer retention.
Previous Experience at Blackboard
Before joining Surescripts, Sharon Howard worked at Blackboard as the Vice President of Corporate Marketing and Communications from 2014 to 2017. During her tenure in Washington D.C., she was responsible for overseeing marketing strategies and communications efforts that supported the company's goals in the education sector. Her leadership contributed to enhancing Blackboard's brand presence and market reach.
Background in Marketing and Corporate Relations
Sharon Howard has extensive experience in marketing and corporate relations, having held various senior positions across multiple industries. She served as SVP of Marketing & Corporate Relations at IPS-Sendero from 1989 to 1997 and later as Vice President of Product Management, Marketing & Business Development at BISYS from 1997 to 2003. Her roles have involved developing marketing plans and strategies that drive business performance and customer engagement.
Education and Expertise
Sharon Howard studied at California Baptist University, where she focused on Business and English. Her educational background supports her extensive career in marketing, particularly in B2B enterprise technology companies. Howard is recognized for her ability to develop and execute marketing plans that enhance corporate presence and drive customer retention. She has specific expertise in turnaround environments, revitalizing underperforming business units or projects.
Leadership Style and Strategic Focus
Sharon Howard employs a participative leadership style that emphasizes maximizing individual performance within high-energy teams. Her strategic bias indicates a focus on long-term planning and decision-making in her marketing strategies. Howard's leadership approach fosters collaboration and innovation, enabling her teams to effectively execute marketing initiatives that align with organizational goals.