Robert Lerma
About Robert Lerma
Robert Lerma serves as the Senior Vice President of Global Sales and Commercialization at Surgical Theater, specializing in surgical AR, VR, and advanced visualization technologies. With extensive experience in medical sales and a background in various healthcare sectors, he has contributed to innovations in medical imaging and surgical planning.
Current Role at Surgical Theater
Robert Lerma serves as the Senior Vice President of Global Sales and Commercialization at Surgical Theater. He has been in this position since 2021, focusing on surgical augmented reality (AR), virtual reality (VR), and extended reality (XR) technologies. His role involves overseeing sales strategies and commercialization efforts for advanced visualization solutions that enhance surgical planning and execution.
Previous Experience in Sales and Business Development
Prior to his current role, Robert Lerma held various leadership positions in sales and business development across multiple healthcare organizations. He was the Director of U.S. Sales at Allergan, where he focused on women's health and aesthetics from 2005 to 2009. He also served as Executive Vice President of Global Sales and Business Development at ONRAD from 2014 to 2015, and as Global Director of Sales at Champion Healthcare Technologies from 2013 to 2014.
Educational Background
Robert Lerma earned a Bachelor's degree in International Relations and Global Security Studies from the University of California, Los Angeles (UCLA). His educational background has provided him with a strong foundation in understanding global healthcare dynamics and security issues, which he applies in his professional roles.
Contributions to Medical Imaging and Visualization
Robert Lerma has contributed significantly to advancements in medical imaging and visualization technologies. He played a key role in creating a virtual tour technology that is utilized in various surgical fields, including neurosurgery and lung cancer surgery. Additionally, he has been involved in developing platforms that enhance situational awareness for surgeons during pre-operative planning.
Expertise in Advanced Visualization Technologies
Robert Lerma possesses expertise in integrating military-grade flight simulation engineering with medical imaging and visualization technologies. His work focuses on empowering patients and physicians through advanced visualization tools, enhancing the treatment journey and improving surgical outcomes.