Alfred Wang
About Alfred Wang
Alfred Wang serves as the Head of Brand & Digital Marketing at Sutter Health, where he has worked since 2016. He has extensive experience in brand marketing, having held senior roles at organizations such as Apollo Group and Del Monte Foods.
Work at Sutter Health
Alfred Wang has been with Sutter Health since 2016, initially serving as Brand Marketing Director before advancing to Head of Brand & Digital Marketing in 2018. In his current role, he has co-led the launch of a new brand promise and positioning aimed at driving organizational culture change. Wang has also negotiated a 23% decrease in advertising and media planning fees by focusing on key priority areas. Additionally, he has led the development of a digital dashboard and implemented a new CRM system to enhance digital transformation efforts within the organization.
Previous Experience at Apollo Group
Prior to his tenure at Sutter Health, Alfred Wang worked at Apollo Group, University of Phoenix, from 2009 to 2015. He held various positions, including Senior Manager of Product Marketing, Director of Product Marketing, and Senior Director of Brand Marketing. During his time there, he developed a strategic roadmap for the University of Phoenix School of Business, managing a $10 million integrated marketing plan. His experience at Apollo Group contributed to his expertise in brand marketing and strategic planning.
Career at Del Monte Foods
Alfred Wang worked at Del Monte Foods from 2006 to 2009 as a Senior Associate Brand Manager. In this role, he co-led the innovation process for the Fruit and Produce division, which resulted in the delivery of innovative product platforms and multiple new product launches. This experience enhanced his skills in brand management and product innovation.
Educational Background
Alfred Wang holds a Master of Business Administration (MBA) from the USC Marshall School of Business. He also earned a Bachelor of Science degree in Marketing from Syracuse University - Martin J. Whitman School of Management. His educational background has provided a solid foundation for his career in brand and digital marketing.
Experience at Mars Inc
Alfred Wang began his career at Mars Inc, where he held multiple positions from 2003 to 2006. He served as Assistant Marketing Manager in Relationship Marketing and later as Associate Brand Manager. Notably, he stemmed the rapid decline of the Pedigree Wet brand by focusing on speed-to-market for new product launches and improving the effectiveness of a $10 million promotion budget. His work at Mars Inc contributed to his development as a brand marketing professional.