Zack Parkar
About Zack Parkar
Zack Parkar is a Marketing Operations Manager with extensive experience in marketing tools and data management. He has worked in various marketing roles for over 10 years and holds a Bachelor of Arts in Graphic Design and Illustration.
Work at Suvoda
Zack Parkar has been serving as the Marketing Operations Manager at Suvoda since 2021. His role involves overseeing marketing operations and supporting the product marketing team in various initiatives. He works remotely from Conshohocken, Pennsylvania, and has contributed to the development of email marketing programs, including A/B testing and performance tracking. His responsibilities also include designing and maintaining marketing performance dashboards, which encompass multi-channel attribution and ROI analysis.
Previous Experience in Marketing
Prior to his current position, Zack Parkar held several marketing roles. He worked as a Senior Marketing Specialist at Ameriflex from 2017 to 2019, where he focused on marketing strategies and initiatives. Before that, he served as a Digital Marketing Specialist at ARI from 2019 to 2021. His earlier experience at Ameriflex also includes roles as a Marketing Specialist and Marketing Sales Coordinator, where he developed foundational skills in marketing operations.
Education and Expertise
Zack Parkar earned a Bachelor of Arts in Graphic Design and Illustration from The Art Institutes, completing his studies from 1996 to 1999. He possesses over 10 years of experience with Adobe Creative Cloud tools, including Illustrator, Dreamweaver, Photoshop, and others. Additionally, he is proficient in HTML and API calls/extracts, which enhances his capabilities in digital marketing and data management.
Certifications and Compliance Knowledge
Zack Parkar is certified as a HubSpot admin as of September 2023 and has been certified in Marketo since January 2021. He has expertise in GDPR and CCPA compliance, ensuring that marketing practices adhere to legal standards. His knowledge in system integrations, automated dashboards, and reporting further supports his role in marketing operations.
Skills in Marketing Tools
Zack Parkar is skilled in utilizing a variety of marketing and data management tools, including Asana, Power BI, ZoomInfo, Pardot, Drift, and others. His experience includes building and maintaining marketing databases with audience segmentation for personalized communications. He also designs marketing performance dashboards that facilitate data-driven decision-making.