Prenessa Nalliah
About Prenessa Nalliah
Prenessa Nalliah is a seasoned content writer and entrepreneur based in South Africa, currently serving as a Content Writer at Sweet Fish Media and as Founder & Director at multiple organizations including Perana Viosa and Creative Angels Fashion Benefit. With a background in marketing and business communications, she has successfully promoted innovative marketing concepts and achieved notable results for her clients.
Current Role at Sweet Fish Media
Prenessa Nalliah has been serving as a Content Writer at Sweet Fish Media since 2021. In this role, she contributes to the creation of engaging content tailored for various marketing strategies. Her work focuses on enhancing brand visibility and driving audience engagement through well-researched articles and promotional materials.
Entrepreneurial Experience
Prenessa Nalliah is the Founder and Director of Perana Viosa, a position she has held since 2013. Based in Durban, KwaZulu-Natal, she has developed the company into a recognized entity in its field. Additionally, she founded Creative Angels Fashion Benefit in 2012, which operates in Cape Town. Her leadership roles in these organizations demonstrate her commitment to entrepreneurship and community engagement.
Background in Marketing and Campaign Management
Prenessa Nalliah has a background in marketing, having worked as a Campaign Manager at Cats & Shepherd from 2018 to 2019 and at Katana from 2020 to 2021. In these roles, she managed marketing campaigns, focusing on strategy development and execution to achieve client objectives. Her experience in these positions has contributed to her expertise in marketing communications.
Education and Qualifications
Prenessa Nalliah completed her National Senior Certificate at Crawford College La Lucia, where she studied EGD, Life & Physical Sciences, and Additional Mathematics from 2005 to 2010. She later pursued a Bachelor of Arts in Business/Corporate Communications at Varsity College, graduating in 2015. Her educational background has equipped her with the skills necessary for her roles in content writing and marketing.
Consulting and Marketing Impact
Prenessa Nalliah has consulted with South African small, medium, and micro enterprises (SMMEs) to illustrate the impact of marketing campaigns on business performance. She has successfully promoted the concept of Fractional CMO to local businesses, emphasizing its cost-effectiveness. Her efforts have led to a significant reduction in cost per lead by over 30% for various campaign clients.