Helene Vincent

Helene Vincent

Director Of Brand Content @ Swell.is

About Helene Vincent

Helene Vincent serves as the Director of Brand Content at Swell, where she leads a team and utilizes data analytics to inform content strategies. With a background in English and Art History from Georgetown University, she has held various roles in content management and editing across multiple organizations, including Cox Media Group and Finsbury Glover Hering.

Work at Swell.is

Helene Vincent currently serves as the Director of Brand Content at Swell, a position she has held since 2022. In this role, she oversees brand content strategies and manages a team focused on enhancing the company's content presence. Her experience in content management and analytics contributes to her effectiveness in this position.

Education and Expertise

Helene Vincent studied at Georgetown University, where she earned a Bachelor of Arts degree in Art History and English Language from 2008 to 2012. She also completed her high school education at Gulliver Preparatory, focusing on languages including English, French, and Spanish. This educational background provides her with a strong foundation in communication and content creation.

Background

Before her current role, Helene Vincent held various positions in the content and media industry. She worked as a Research Assistant at Georgetown University in the Department of English from 2011 to 2012. She then progressed through several roles, including Assistant Managing Editor at Rare.us and Director of Content at Finsbury Glover Hering North America.

Achievements at Rare.us

During her tenure at Rare.us, Helene Vincent managed a team of five direct reports, including content editors and a newsletter editor. She played a significant role in crafting original narratives around trending stories, which enhanced audience engagement. Additionally, she tracked site traffic analytics to inform data-driven content decisions.

Previous Work Experience

Helene Vincent has a diverse work history in content management. She served as Editor at LivingSocial from 2013 to 2014 and as Associate Vice President of Content at The Brand Guild for a brief period in 2022. Her experience spans multiple roles that emphasize her expertise in content strategy and audience engagement.

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