Ben Spencer
About Ben Spencer
Ben Spencer is the Global Brand Marketing Director at Swift, with over 20 years of experience in brand strategy and marketing across various industries. He has held significant roles at companies such as Orange and EE, where he led brand management and marketing efforts.
Current Role at Swift
Ben Spencer serves as the Global Brand Marketing Director at Swift since 2019. In this role, he oversees brand marketing strategies and initiatives on a global scale. His responsibilities include leading brand marketing teams and implementing strategies that align with Swift's objectives. His tenure at Swift has spanned five years, during which he has contributed to the company's brand positioning and market presence.
Previous Experience at EE
Prior to his current role, Ben Spencer worked at EE in various capacities. He served as Head of Brand Management from 2012 to 2017, where he managed brand strategies and marketing efforts. He also held the position of Head of Brand Strategy, Brand Marketing and Planning from 2017 to 2019. His experience at EE totaled seven years, during which he played a significant role in shaping the brand's identity and marketing approach.
Experience at Orange
Ben Spencer has extensive experience at Orange, where he held multiple roles from 2000 to 2011. He began as a Brand Manager and progressed to Head of Identity and Training for Orange Global Brand. He also served as Head of Design and Retail Marketing in the UK. His time at Orange spanned over a decade, allowing him to develop a deep understanding of brand management and marketing strategies.
Education and Expertise
Ben Spencer studied at the University for the Creative Arts, where he earned a Bachelor of Arts (B.A.) in Graphic Design from 1993 to 1996. His educational background laid the foundation for his career in brand strategy and marketing. With over 20 years of experience, he has developed expertise in brand strategy, marketing strategy, and creative direction across various industries, including financial services, telecoms, and FMCG.
Achievements in Brand Marketing
Throughout his career, Ben Spencer has successfully launched new brands and reinvigorated existing ones. He has led high-performing brand marketing teams across diverse sectors, demonstrating his ability to adapt strategies to different industry needs. His work has contributed to the growth and recognition of the brands he has managed, showcasing his proficiency in brand marketing.