Benjamin Lapierre
About Benjamin Lapierre
Benjamin Lapierre is a digital marketer at SWIFT, where he has worked since 2016. He holds a Master's in European Journalism and has certifications in blockchain technology, demonstrating his expertise in digital marketing and communication.
Work at SWIFT
Benjamin Lapierre has been a Digital Marketer at SWIFT since 2016, contributing to the organization for eight years in La Hulpe. In his role, he has played a pivotal role in implementing a new marketing automation tool. He has expertise in setting up nurturing flows as part of digital campaigns and has significantly contributed to the analysis and development of SWIFT's email marketing strategy over the past two years. Prior to his current position, he worked at SWIFT as a Communication Assistant for two months in 2015.
Education and Expertise
Benjamin Lapierre studied at IHECS, where he achieved a Master in European Journalism from 2011 to 2013 and a Bachelor in Communication from 2008 to 2011. He also studied Journalism & Communication as an exchange student at Hogeschool Utrecht. He holds certifications in blockchain technology, including Blockchain Architect from Blockchain Council and Blockchain Essentials from IBM. Additionally, he is certified as an Ethereum Business Professional by ConsenSys and is proficient in Google AdWords.
Background
Before joining SWIFT, Benjamin Lapierre worked as a Web Journalist at Le Soir for two months in 2013 in Brussels. He also served as a Communication Assistant at ENRD Contact Point for one month in 2013. In 2014, he worked as a Direct Marketer at Generation Marketing Group for three months in Perth, Australia. His diverse experiences in communication and marketing have shaped his current expertise in digital marketing.
Achievements
Benjamin Lapierre has demonstrated proficiency in advanced digital marketing tools such as Selligent and Marketo for marketing automation. He has effectively managed advertising campaigns using Facebook Ads Manager and AdWords. His strong interest in blockchain applications for online voting aligns with his certifications in blockchain technology. He has traveled to 46 countries, reflecting a commitment to global exploration.