Elyn Tan
About Elyn Tan
Elyn Tan is a Communications Specialist with extensive experience in managing databases and executing global email campaigns. She has a strong background in data privacy compliance and audience optimization, having worked in various roles across multiple companies in Kuala Lumpur, Malaysia.
Work at SWIFT
Elyn Tan has been employed at SWIFT as a Communications Specialist since 2018. In this role, she focuses on enhancing communication strategies and managing audience engagement. Prior to this position, she served as a Data Management Specialist at SWIFT from 2016 to 2018. Her experience at SWIFT has contributed to her expertise in managing communication initiatives and improving audience targeting.
Education and Expertise
Elyn Tan earned her Bachelor’s Degree in Statistics from the National University of Malaysia (UKM), completing her studies from 2008 to 2011. Her educational background provides a strong foundation for her analytical skills in communications. She is recognized as a Subject Matter Expert in email best practices, branding consistency, audience optimization, and Data Privacy compliance.
Background
Elyn Tan began her career in 2008 as an Admin & Delivery Clerk at Teikoku Printing Inks Mfg. (M) Sdn Bhd for three months. She later worked as a Business Intelligence Intern at Synovate in 2011. Elyn continued her professional journey at Ipsos as a Project Executive from 2011 to 2014, and then at GfK as a Senior Account Executive from 2014 to 2015.
Achievements in Communications
Elyn Tan has led the implementation of a Data Retention & Deletion Policy to ensure GDPR compliance within the Marketing Communications Team, affecting over 100 internal stakeholders. She has executed global B2B email campaigns using Marketo, achieving key performance indicators through methodologies such as A/B testing and audience segmentation.