Gary Mercer
About Gary Mercer
Gary Mercer serves as the Global Head of Marketing Communications at SWIFT, a position he has held since 2021. He has extensive experience in marketing within the financial sector, having previously worked at HSBC and Lloyds Banking Group.
Work at SWIFT
Gary Mercer has been serving as the Global Head of Marketing Communications at SWIFT since 2021. In this role, he is responsible for overseeing the marketing communications strategy and execution for the organization. His tenure at SWIFT has been marked by a focus on enhancing brand visibility and engagement within the global financial services sector.
Previous Experience at HSBC
Prior to his current role, Gary Mercer worked at HSBC in various capacities. He was the Head of Product Marketing from 2019 to 2021, where he focused on developing customer propositions. Before that, he served as the Interim Head of Marketing Strategy from 2018 to 2019 and as Senior Marketing Manager for HSBC Securities Services from 2015 to 2018. His experience at HSBC contributed to his expertise in marketing within the financial industry.
Education and Expertise
Gary Mercer studied at Bournemouth University, where he earned a BA (Hons) in Leisure Marketing from 1997 to 2001. His educational background laid the foundation for his career in marketing, particularly in creating value-adding, multi-channel campaigns for global financial institutions. He is recognized for his skills in building customer propositions and storytelling in marketing.
Career Background in Financial Services
Gary Mercer's career spans multiple roles in the financial services sector. He has held positions at Lloyds Banking Group, where he was Senior Manager of Client Engagement and Customer & Market Insight, and at RBS Global Transaction Services, where he served as Strategy Manager and Head of Strategic Marketing. His diverse experience has equipped him with a comprehensive understanding of marketing strategies in the financial industry.