Jaime Lee
About Jaime Lee
Jaime Lee serves as the Head of Sibos and SWIFT Events at SWIFT, a position she has held since 2022 in Hong Kong SAR. With a strong background in marketing and event management, she has significantly contributed to the planning and execution of major financial events in the Asia-Pacific region.
Work at SWIFT
Jaime Lee has been serving as the Head of Sibos and SWIFT Events since 2022, based in Hong Kong SAR. In this role, she oversees the planning and execution of significant financial events, including Sibos, which is a key event in the financial services industry. Prior to her current position, she held multiple roles at SWIFT, including Head of Event Content & Marketing for eight months in 2021 and Head of Public Affairs & Communications APAC from 2014 to 2021. Additionally, she was the Head of Events for the Asia Pacific region from 2008 to 2014, where she managed large-scale events and contributed to marketing strategies.
Education and Expertise
Jaime Lee holds a Master's degree in Business Systems and Information Technology from Monash University. She also earned a Bachelor's degree in Commerce, with a focus on Marketing and Management, from Deakin University. Her educational background supports her expertise in negotiation and marketing management, which has been pivotal in her event planning and execution roles. She has demonstrated a strong capability in enhancing customer relationship management strategies within the financial services sector.
Background
Jaime Lee began her career in marketing with roles at Navision Software and Microsoft, where she served as a Regional Marketing Executive. She transitioned to Tectura, where she was the Head of Marketing for Asia from 2002 to 2008. Her extensive experience in marketing and public affairs has been instrumental in her subsequent roles at SWIFT, where she has focused on event management and strategic communications within the financial services industry.
Achievements
Jaime Lee has played a significant role in shaping content and marketing strategies for major financial events, particularly Sibos. Her leadership in managing large-scale events in the Asia-Pacific region has contributed to the success of these initiatives. She has a proven track record in enhancing customer relationship management strategies, which has positively impacted the financial services industry.