Nicolas Van Boven
About Nicolas Van Boven
Nicolas Van Boven is a Digital Marketing Manager at SWIFT, specializing in digital communication strategies, E-commerce, and email marketing. He has extensive experience in web content strategy, SEO optimization, and data analytics, with a career spanning over two decades in various roles within the digital marketing field.
Work at SWIFT
Nicolas Van Boven has been serving as the Digital Marketing Manager at SWIFT since 2017. In this role, he leads strategic programs designed to transform customer engagement and improve business lead interactions. His responsibilities include developing and implementing digital communication strategies that enhance E-commerce and email marketing efforts. He utilizes data analytics to inform decision-making and optimize digital marketing outcomes, ensuring that SWIFT's marketing initiatives align with the company's goals.
Education and Expertise
Nicolas Van Boven studied at UCLouvain - Université catholique de Louvain, where he earned a License in Information & Communication from 2000 to 2004. He also attended C.I.C.S. High School in Colorado, U.S.A., for one year in 1998-1999. His expertise lies in digital communication strategy, focusing on enhancing E-commerce and email marketing. He is skilled in developing web content strategies and optimizing SEO for international markets, employing user-centric approaches to improve customer experience.
Background
Before joining SWIFT, Nicolas Van Boven held several positions that contributed to his expertise in digital marketing. He worked at IRIS (Canon Group) as a Webmaster from 2005 to 2010, followed by a role as Internet Sales & Consumer Care Manager from 2010 to 2017. His early career included a brief position as a Usability Consultant at Université catholique de Louvain in 2004. He also served as an Administrator at Club Alpin Belge Fédération Francophone d'Escalade, d'Alpinisme et de Randonnée for one year in 2009-2010.
Achievements
Nicolas Van Boven has made significant contributions to digital marketing through his various roles. At SWIFT, he leads initiatives that enhance customer engagement and improve business interactions. His focus on data analytics has helped drive decision-making processes, leading to improved digital marketing outcomes. His experience in E-commerce and email marketing has positioned him as a key player in developing effective digital communication strategies.