Jon Weidberg
About Jon Weidberg
Jon Weidberg is the Director of Demand Generation at Swimm, where he has worked since 2023. He has extensive experience in marketing and demand generation, having held various roles at companies such as Twilio, Robin Systems, and AreaOne Ltd.
Current Role at Swimm
Jon Weidberg currently serves as the Director of Demand Generation at Swimm, a position he has held since 2023. He operates on-site in the Tel Aviv District, Israel. In this role, he is responsible for developing and executing demand generation strategies to drive customer acquisition and engagement.
Previous Experience in Marketing and Finance
Before joining Swimm, Jon Weidberg held several key positions in marketing and finance. He worked as a Senior Marketing Manager at Twilio Inc. from 2018 to 2022, where he focused on account-based marketing strategies. Prior to that, he was a Demand Generation and Marketing Operations Manager at Robin Systems from 2015 to 2018. His early career included roles at Merrill Lynch as a Registered Financial Analyst and an intern in the Private Banking and Investment Group.
Education and Expertise
Jon Weidberg earned his Bachelor's degrees in Accounting and Finance from Indiana University - Kelley School of Business, completing his studies from 2005 to 2009. He possesses expertise in various marketing automation and CRM tools, including Hubspot, Salesforce, and Act-On. His technical skills include knowledge of HTML, CSS, and JavaScript, which enhance his capabilities in marketing operations.
Achievements in Demand Generation
During his tenure at AreaOne Ltd., Jon played a significant role in scaling the company's Facebook advertising platform, achieving approximately $720k in annual recurring revenue before its acquisition by Taptica for $17 million. His experience includes managing advertising campaigns across platforms such as Adwords, Facebook/Instagram, and Twitter.
Military Service Background
Jon Weidberg served in the Israel Defense Forces as a Sergeant from 2011 to 2013. This experience contributed to his leadership skills and discipline, which he applies in his professional endeavors.