Amanda Barrett
About Amanda Barrett
Amanda Barrett is a Senior Digital Marketing Manager at Swinerton, with a background in digital marketing at BMW of North America and Mercedes-Benz USA. She holds a JD in Tax Law from the University of the Pacific and a BS in Managerial Economics from the University of California, Davis.
Work at Swinerton
Amanda Barrett has served as the Senior Digital Marketing Manager at Swinerton since 2020. In this role, she focuses on developing and executing digital marketing strategies that enhance brand visibility and customer engagement. Her work supports the company's growth initiatives, particularly in the San Francisco Bay Area.
Previous Experience in Digital Marketing
Before joining Swinerton, Amanda Barrett worked at BMW of North America, LLC as a Digital Marketing Manager from 2018 to 2020. She also held the position of Digital Marketing Manager (Sales Operations) at Mercedes-Benz USA from 2017 to 2018, and prior to that, she worked at Mercedes-Benz USA as a Digital Marketing Manager (After Sales) from 2011 to 2017. Her experience spans various aspects of digital marketing, including strategic planning and execution of marketing initiatives.
Education and Expertise
Amanda Barrett is currently pursuing a Doctor of Law (JD) degree with a focus on Tax Law/Taxation at the University of the Pacific - McGeorge School of Law. She previously earned a Bachelor of Science in Managerial Economics from the University of California, Davis. Her educational background supports her expertise in digital marketing and strategic business operations.
Achievements in Marketing Initiatives
Amanda Barrett has successfully transitioned a national PR program from reliance on an external agency to an in-house team, which enhanced internal capabilities and reduced costs. She played a key role in the strategic planning and execution of marketing initiatives for the launch of new offices in Texas, Georgia, and New York, contributing to the company's geographic expansion. Additionally, she orchestrated end-to-end marketing launches for new brands and services, encompassing website design, paid media campaigns, PR initiatives, and social media strategies.