Christy Jenkins, Cpsm
About Christy Jenkins, Cpsm
Christy Jenkins is the Director of National Marketing Operations at Swinerton, where she leads national initiatives and oversees a diverse marketing team. She has held various marketing roles at notable companies, including Clark Construction Group and Hensel Phelps, and has a background in digital arts and a Bachelor of Science degree.
Current Role at Swinerton
Christy Jenkins serves as the Director of National Marketing Operations at Swinerton, a position she has held since 2021. In this role, she leads the development of national initiatives aimed at aligning local and regional marketing teams. Jenkins ensures consistent brand messaging and visual identity across all marketing materials and communications. She oversees a diverse team that includes technical writers, copywriters, graphics specialists, and data analytics professionals. Additionally, she provides insights and recommendations based on data-driven analysis to refine marketing strategies and improve overall performance.
Previous Experience at Clark Construction Group
Jenkins has extensive experience at Clark Construction Group, LLC, where she held multiple roles from 2002 to 2021. She served as the Director of Marketing Operations for one year in Irvine, California, from 2020 to 2021. Prior to that, she was the National Marketing Manager for Knowledge Management for ten months in Bethesda, Maryland, in 2018. Jenkins also worked as the Regional Marketing Manager for the Western Region from 2018 to 2020. Her various roles at Clark Construction Group contributed to her comprehensive understanding of marketing operations in the construction industry.
Career Background Prior to Swinerton
Before joining Swinerton, Jenkins held significant marketing positions at several companies. She worked as a Marketing Manager at Hensel Phelps in Chantilly, Virginia, from 2016 to 2018. Prior to that, she was the Marketing & Proposal Manager at Southland Industries for two years in Dulles, Virginia, from 2014 to 2016. Her career began at Helix Electric, where she served as the Senior Marketing & Communications Coordinator from 2011 to 2014 in San Diego, California. This diverse background has equipped her with a wide range of skills in marketing and communications.
Education and Certifications
Christy Jenkins holds a Bachelor of Science degree from Old Dominion University. She also studied at UC San Diego, where she achieved a Digital Arts Certificate. Her educational background provides her with a solid foundation in both technical and creative aspects of marketing, enhancing her capabilities in her current role.
Marketing Operations Expertise
In her current position, Jenkins is responsible for evaluating and managing marketing technologies and tools, including digital asset management systems and marketing automation platforms. Her expertise in data-driven analysis allows her to provide insights that refine marketing strategies and improve performance. This focus on technology and analytics is essential for modern marketing operations, particularly in the construction industry.