Cynthia Herrera
About Cynthia Herrera
Cynthia Herrera is an education professional with extensive experience in sales management and strategy development. Currently working at Swing Education in Orange County, California, she has held various roles in sales and management across several companies since the 1990s.
Work at Swing Education
Cynthia Herrera has been working as an Education Professional at Swing Education since 2019. In this role, she focuses on enhancing educational services and strategies within the organization. Her work is based in the Orange County, California area, where she contributes to the development of educational programs and initiatives.
Current Role at Iteris, Inc.
Cynthia serves as the IPM Sales Manager at Iteris, Inc. since 2014. In this position, she has spent 10 years managing sales operations in Santa Ana, California. Her responsibilities include overseeing sales strategies and managing a team of sales representatives to achieve corporate goals.
Previous Experience in Sales Management
Cynthia has a diverse background in sales management, having held various positions prior to her current roles. She worked at Plextor as Federal Sales Manager and Latin America Sales Manager from 1993 to 1997. Additionally, she served as Sr. Enterprise Services Sales Manager at BEA Systems from 1999 to 2004 and as Communications Enterprise Sales Manager at Trimble Navigation from 2006 to 2011.
Educational Background
Cynthia has a strong educational foundation. She studied Pre-Law Studies at San Jose State University from 1978 to 1980. Additionally, she earned a Bachelor of Arts degree in English, Business Law, and Psychology from California State University-Dominguez Hills, studying from 1979 to 1985. She also attended Pepperdine University for Law studies in 1976-1977.
Sales Strategies and Digital Marketing
Cynthia has developed sales strategies targeting global markets, particularly in North America, Latin America, and Europe. She utilizes digital marketing tools such as Salesforce.com, Oracle, and Google to build business connections. Her initiatives include implementing social media programs aimed at fostering new business growth and enhancing company performance.