Elizabeth Burkhardt
About Elizabeth Burkhardt
Elizabeth Burkhardt is the Director of Demand Generation at Swing Education, with extensive experience in marketing and demand generation across various organizations. She has held leadership roles at companies such as Pearson North America and Odysseyware, and she specializes in lifecycle strategy, digital marketing, and CRM management.
Current Role at Swing Education
Elizabeth Burkhardt serves as the Director of Demand Generation at Swing Education, a position she has held since 2021. In this role, she focuses on developing and implementing demand generation strategies that align with the organization's goals. Her expertise in lead nurture strategies and digital marketing supports Swing Education's mission to connect schools with qualified substitute teachers.
Previous Experience in Marketing Management
Prior to her current role, Elizabeth held several marketing management positions. She worked at Shea Homes as a Marketing Manager from 2005 to 2006 in Scottsdale, Arizona. She also served as Marketing Manager at SmartHealth for five months in 2004 and at Qwest from 1999 to 2004, where she gained extensive experience in marketing strategy and execution.
Leadership Roles in Education Marketing
Elizabeth has significant experience in the education sector. She was the Head of Community K-12 at Pearson North America from 2006 to 2016, where she contributed to community engagement initiatives. Additionally, she served as the Director of Retention Marketing at Odysseyware from 2016 to 2018, focusing on customer retention strategies to enhance user engagement.
Educational Background and Training
Elizabeth earned a Bachelor of Science in Business Administration with a focus on Marketing from the University of Arizona, studying from 1992 to 1997. She also attended the Center for Creative Leadership, where she gained insights into leadership and management practices that inform her professional approach.
Skills and Expertise in Marketing
Elizabeth possesses a diverse skill set in lifecycle and retention strategy, digital marketing, and social media strategy. Her expertise includes CRM platform management and program development, enabling her to create innovative marketing programs that maximize resources and drive business growth.